It would be very easy to come up with more than 5 reasons why your business should be utilizing social media.

Here are 5 significant reasons to consider…

1 – Establish yourself as an expert – Blog about your business and share tips and advice to help you stand apart as the expert in your field. Share those blog posts on your Facebook page and Twitter profile and your audience will come to you with questions.

2 – Word of Mouth – Your potential customers are talking to their friends and family about their purchases. If your fans and follwers trust you they’ll tell others…increasing the chances they’ll buy from you.

3 – Build Relationships – The audience you develop through social media will be more loyal and feel more connected to your business. Communicate with them on a personal level and some may become ambassadors or even evangelists for your business.

4 – Increase Website Traffic – Once you develop a sizable audience and begin posting links to products, pages, blog posts, etc. you should see an increase in traffic to your site. Measure the analytics closely and record the metrics on a monthly basis.

5 – Search Engine Optimization – Google indexes content on Facebook pages, Twitter profiles and other social sites. This creates links back to your site, which should increase your search engine rankings and bring you more business!

For more information or to get help with your social media strategy, CONTACT US!

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Over the past couple of days there have been some issues with the 800-Pound Gorilla…Facebook. This led me to think about what would happen if Facebook suddenly disappeared. What would online marketers do if one of the most powerful tools they had was gone? One of the things we would do is put more focus on blogging. The truth is, we should never lose focus on blogging. Don’t neglect home base. Keep it fresh regularly and blog smart.

Here are 10 quick tips for effective blogging:

1 – Decide on a stand alone domain name myblog.com, or directory of existing site: mysite.com/blog. Utilizing a sub-domain is also an option: blog.mysite.com. If at all possible, avoid hosted services that do not allow you to use your own domain name.

2 – Research keywords and develop a glossary using a keyword research tool, such as www.semrush.com, www.wordstream.com or www.link-assistant.com.

3 – Enable your automatic trackback and ping functionality.

4 – Submit your RSS feed and Blog URL to prominent RSS and Blog directories and search engines.

5 – Optimize and distribute a press release announcing your blog.

6 – Research and comment on relevant industry-related blogs and blogs that are popular and get lots of traffic. Always link back, but don’t be spammy when you comment.

7 – Monitor your inbound links, traffic using analytics (Google Analytics, if possible). Also, monitor comments and mentions of your blog using Google Alerts, Technorati, Blogpulse or Trackur.

8 – Put prominent links to your profiles on Facebook, Twitter, LinkedIn, YouTube, Flickr and other social platforms in every post.

9 – Include bookmarking/sharing widgets that allow users to share content on the platform of their choice: www.addthis.com.

10- Post regularly. I’m often asked how often. Once a month is not enough. Once a week is not enough. I’ll cover this more in my next post.

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