Over the past couple of days there have been some issues with the 800-Pound Gorilla…Facebook. This led me to think about what would happen if Facebook suddenly disappeared. What would online marketers do if one of the most powerful tools they had was gone? One of the things we would do is put more focus on blogging. The truth is, we should never lose focus on blogging. Don’t neglect home base. Keep it fresh regularly and blog smart.

Here are 10 quick tips for effective blogging:

1 – Decide on a stand alone domain name myblog.com, or directory of existing site: mysite.com/blog. Utilizing a sub-domain is also an option: blog.mysite.com. If at all possible, avoid hosted services that do not allow you to use your own domain name.

2 – Research keywords and develop a glossary using a keyword research tool, such as www.semrush.com, www.wordstream.com or www.link-assistant.com.

3 – Enable your automatic trackback and ping functionality.

4 – Submit your RSS feed and Blog URL to prominent RSS and Blog directories and search engines.

5 – Optimize and distribute a press release announcing your blog.

6 – Research and comment on relevant industry-related blogs and blogs that are popular and get lots of traffic. Always link back, but don’t be spammy when you comment.

7 – Monitor your inbound links, traffic using analytics (Google Analytics, if possible). Also, monitor comments and mentions of your blog using Google Alerts, Technorati, Blogpulse or Trackur.

8 – Put prominent links to your profiles on Facebook, Twitter, LinkedIn, YouTube, Flickr and other social platforms in every post.

9 – Include bookmarking/sharing widgets that allow users to share content on the platform of their choice: www.addthis.com.

10- Post regularly. I’m often asked how often. Once a month is not enough. Once a week is not enough. I’ll cover this more in my next post.

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