Scott Dickson
Does your website convert visitors into customers?
Published February 10, 2012 | 
Maximizing your social media marketing is hard to do if your website is not set up to convert.
You can Facebook, Twitter, YouTube and Flickr yourself to death…but, unless your potential customers are landing on a page or a site that
LinkedIn Listens And Reacts, But Know Your Platforms
Published January 19, 2012 | 
Recently myself and countless others have complained on Twitter about the ridiculously amount of useless tweets showing up in our feeds on LinkedIn. I’m not on LinkedIn to read about your recent Foursquare check-in at Burger King.
Linking all your
Why Following Everybody You Can Doesn’t Work
Published January 10, 2012 | 
There seems to be a lot of people out there who get on Twitter and then go out and follow everybody they can find, thinking it’s a smart thing to do. Well, it’s not.
Following quality people on Twitter is
6 Ways To Spot A Snake Oil Salesperson
Published December 21, 2011 | The social media “experts” are coming out of the woodwork like crazy. Here’s a little tip for you…there is no such thing as a social media expert. Social media lives and breathes. It evolves and changes. It turns left and right and this way and that way. There are no experts.
Traditional Media: Don’t throw in the towel just yet…
Published November 14, 2011 | According to a recent media study conducted by the Council for Research Excellence, advertisers need to keep traditional media in their marketing mix…for now. While it’s true, there is phenomenal growth online with the explosion of Social Media…overall reach is still dominated by broadcast television with radio coming in second.
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